A Mobile Wireless Electrocardiogram System for Health Care...

Final Report A Mobile Wireless Electrocardiogram System for Health Care Facilities ECE4007 Senior Design Project Section L01, J and the Three J’s Joe Richard, Team Leader John Farner Jason Fritts Julian Jaeger Submitted December 5, 2007 TABLE OF CONTENTS Executive Summary 3 1. Introduction 4 1.1 Objective 4 1.2 Motivation 5 1.3 Background 5 2. Project Description and Goals 6 3. Technical Specification 7 4. Design Approach and Details 4.1 Design Approach 8 4.2 Codes and Standards 11 4.3 Constraints, Alternatives, and Tradeoffs 12 5. Schedule, Tasks, and Milestones 14 6. Project Demonstration 15 7. Marketing and Cost Analysis 16 7.1 Marketing Analysis 16 7.2 Cost Analysis 16 8.†¦show more content†¦1.2 Motivation Using current electrocardiograms in hospitals can be a time-consuming and unsanitary task [2]. Connecting and disconnecting EKG leads from hospital room to hospital room takes up valuable time that nurses could be using to focus on the patient’s ailment. Changing wires also introduces bacteria to the patient, further increasing the risk of infection. By using a mobile EKG, the hospital staff only has to connect wires to the patient once. This feature will save the caregivers time and decrease the risk of bacteria being introduced to the patient. The patient will also be â€Å"more comfortable in their beds and getting up and around† since they are free from unnecessary wires [2]. This project was motivated by the realization that wires are unnecessary given the current state of wireless communication technologies. 1.3 Background Currently there are a few wireless electrocardiograms being tested on the market. LifeSync has a mobile EKG system being tested in thirteen hospitals across the country. LifeSync’s system uses Bluetooth for its wireless capabilities, giving it a range of thirty to forty feet [1]. The main goal of this device is to â€Å"provide a mobile interface to existing EKG monitors in the hospital† [3]. Phillips provides a wireless â€Å"IntelliVue Telemetry System† that can be used to monitor a patients EKG measurement. This system relies on a 2.4 GHz cellularShow MoreRelatedBioradio Mobile And Wireless System Essay792 Words   |  4 Pages â€Å"BioRadio Mobile Wireless System† Introduction A health care technology, which changed health care communication is the â€Å"The BioRadio Mobile and Wireless System.† The BioRadio is a wireless monitor that records physiological signals, such as the electrical activity of the heart, brain, and muscles. This biomedical device is innovative, simple to set up and operate, it is equipped with multi-programmable channels which captures and transmits human physiological data via Wi-Fi to computers, laptopsRead MoreHow The Gap Between Healthcare And Technology And Help The Masses Stay Fit And Healthy Essay988 Words   |  4 Pagesarea etc. Traditional facilities makes user confined thus restricts user movement especially elderly people. 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The Effects Of Fitness And Health On A Workplace - 1184 Words

The Effects of Fitness and Health in a Workplace Introduction This paper discusses how health and fitness are crucial to living a happy and productive lifestyle. It includes descriptions of what exercise, nutrition, and mental health is, as well as how living a healthy or unhealthy lifestyle effects the body. A healthy lifestyle can influence one`s work and daily life as it can increase a person’s confidence, mood, creativity, attendance and efficiency. On the other hand, an unhealthy one can result in issues such as fat build up, high cholesterol levels, high blood pressure, weakened muscles and bones as well as inconsistent sleep cycles. If a person does not take care of their body in the present, there may be irreversible and/or costly†¦show more content†¦Mental Health Mental health is critical to a person’s well being. If a person is unable to withstand the stresses of everyday life, work at the same pace as the average person, or has not developed at the same rate as the general population, there is a possibility th at the person has a mental health issue. Effects of a Healthy Lifestyle Physically A physically fit leader is going to have more physical energy to deal with whatever comes in his/her way. He will be able to face the challenges more confidently and will not be too tired to deal with things. Physical exercise also helps the body release endorphins adrenaline that reduces stress and anxiety. Those endorphins are hormones that are effective in a person s mood. When these hormone levels increase the person will start to feel better and more confident about themselves. Exercising regularly also allows the body to create a healthier sleeping cycle, which in-turn helps the body produce more energy. A person with a good sleeping pattern will feel more energetic in the morning and is likely to sleep without any disruptions. Finally, a fit person will have a stronger immune system, as constant exercising will serve as detox, reducing the likelihood of someone getting sick. This results in a better productivity, attendance, and efficiency in the workplace. Mentally A study on Aerobic Exercise and Creative Potential shows that physical exercise

High School Speech Materialism and Money Free Essays

We Have become largely materialistic as a society. Nowadays the size of your income is the point that defines you and happiness is the latest Ipod. Now just take a moment to consider. We will write a custom essay sample on High School Speech Materialism and Money or any similar topic only for you Order Now What was it that made you happy as a toddler? Was it that you had the latest Pumpkin patch fashions? Or perhaps it was that your parent’s earnt more than your best friends parents? No it was simply the love and affection of your parents, a sense of achievement when you achieved something and the companionship of people your own age. You see, I think those toddlers are onto a good thing. I believe that we as the young people of New Zealand place far to much emphasis on the importance of money. If you think about it, all that money causes is bad things; Debt, relationship problems, and inter-class prejudice. Money has such a strong influence over our lives, so much so that it often causes relationship problems. Many couples have put relationship problems down to financial problems. Debt and lack of income place major financial stresses on people. As a result their relationships with friends and sexual partners suffer. This can often lead to domestic violence, alcoholism and abuse. Recently a survey was conducted by a New Zealand relationship service. This survey revealed that 41% of couples experiencing relationship problems blamed their financial issues. A representative from the National relationship service declared that the groups of people most susceptible to domestic violence were young couples experiencing relationship troubles. We’ve all seen the massive controversy in the media about Slumdog millionaire Actress, Rubina Ali’s father tries to sell her. If money were such a brilliant thing why it was the very reason for a father trying to sell his daughter? His very own flesh and blood? Breaking up a whole family. I believe that if we were to place less importance on money then many relationships would benefit greatly. Debt is a major intrusion into people’s everyday lives. Debt is becoming a far more predominant issue. This is because a lot of the younger generations are un educated about the consequences of using credit and eftpos cards. They are also unaware of how to keep their accounts under control. Debt has become more of an issue in recent years with the introduction of electronic devices. Credit cards now allow people to spend heir money in advance meanwhile they are charged large amounts of interest. Because they are unable to physically ‘spend their money people are often fooled into spending large amounts of money. This is essentially a loan. The credit companies then charge the customer high interest rates and by the time the customer pays-off this debt they have paid almost twice the amount for an item in orde r to use their money in advance. The amount of debt an average New Zealander racks up is increasing. Take for example, a survey carried out by the Reserve bank of New Zealand in 2001. This survey stated that the average amount of debt as a New Zealander had increased by 10% over the ten year period since 1991 This is a leading cause for depression and mental illness. I believe that if proper education about money was given and the use of technology with money was reduced then money would become less of an intrusion into our everyday lives. Money encourages discrimination and prejudice. Society is quite distinctly split into different ‘classes’. These ‘classes’ are majorly influenced by, Yes you guessed it, Money. Why should someone be any less of a person just because they have a smaller income than the next person? The universal declaration of human rights declares that each person is entitled to certain things. Sadly are unable to access such things as they have a small income. Many low income families find that they are frowned upon by the ‘Upper classes’. One such person, a student, was mocked and taunted by her peers as her family had to carry out a ‘paper run’ to help sustain their family. As ashamed as I am to say it I stood back and watched while such blatant discrimination was taking place right in front of me. This is just one example of inner-class prejudice. The government also shows prejudice towards different classes by providing subsidies for health care and other services. Families qualify for these benefits by being under a certain income. Often families with incomes just slightly above the qualification standard often struggle to pay for such services but receive no subsidy. To qualify for a community services card a family must have a combined income of less than seventy thousand dollars per annum. A family earning seventy two thousand dollars per annum had a child that became critically ill. Because their income was two thousand dollars higher than the requirement this family received no financial help from the government and as a result they are now in major debt. I believe that inter class prejudice would become less of an issue and the lifestyle of many people would improve if less emphasis were put on money. So as the young people of New Zealand we need to take a stand and make a difference! Lets stop our consumer society form being consumed! We need to realize how the influence of money affects our relationships, emotions and attitudes towards others. How to cite High School Speech Materialism and Money, Papers

Jared Diamond. the Worst Mistake in the History free essay sample

Jared Diamond. The Worst Mistake in the History of the Human Race Jared Diamond writes about the consequences of agriculture on the human race. He suggests that the earliest farming societies did not have an easier more productive lifestyle than hunter-gatherer societies, contrary to popular belief. For example, the Kalahari Bushmen spend a mere average of 12 to 19 hours a week to getting food, and on average sleep a lot, work less hard, and have more free time than people in hunter- gatherer societies. Another consequence agriculture had on humans is their diets. Hunter-gatherers eat many various wild plants and animals; therefore, they have better nutrition than farmers who generally only eat the limited variety of crops they produce. For example, the Kalahari Bushmens daily intake was 2,140 calories and 93 grams of protein, whereas farmers gave up good nutritional crops for cheap calories found in their starchy crops. In my own opinion, I believe that Diamonds paper is for the most part skewed for the reason that he has a great anti-progressivist bias. We will write a custom essay sample on Jared Diamond. the Worst Mistake in the History or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Whenever Diamond makes a direct comparison between farming and hunter- gatherer societies, he shows all the positives for hunter-gatherer and the negatives for farmer societies. For example, when Diamond is comparing the nutrition of the two societies, he talks about the balance of nutrients and diet, he mentions that the Kalahari Bushmen eat a variety of over 75 different wild plants and receive more calories than needed. On the other hand, he mentions the fact that thousands of Irish farmers died during the potato famine during the 1840s. Another example of how Diamonds bias towards the gatherer side affects the paper is when he tries to compare the Bushmen to the Ethiopian farmers. The comparison is trying to show that being a gatherer is a better choice by comparing Kalahari Bushmen to the Ethiopian farmers. This is not an equal comparison because he uses the Kalahari Bushmen who are apparently above average on nutrition and one of the most successful Hunter-gatherer societies to one of the lower, undernourished farming societies in Ethiopia.

Jared Diamond. the Worst Mistake in the History free essay sample

Jared Diamond. The Worst Mistake in the History of the Human Race Jared Diamond writes about the consequences of agriculture on the human race. He suggests that the earliest farming societies did not have an easier more productive lifestyle than hunter-gatherer societies, contrary to popular belief. For example, the Kalahari Bushmen spend a mere average of 12 to 19 hours a week to getting food, and on average sleep a lot, work less hard, and have more free time than people in hunter- gatherer societies. Another consequence agriculture had on humans is their diets. Hunter-gatherers eat many various wild plants and animals; therefore, they have better nutrition than farmers who generally only eat the limited variety of crops they produce. For example, the Kalahari Bushmens daily intake was 2,140 calories and 93 grams of protein, whereas farmers gave up good nutritional crops for cheap calories found in their starchy crops. In my own opinion, I believe that Diamonds paper is for the most part skewed for the reason that he has a great anti-progressivist bias. We will write a custom essay sample on Jared Diamond. the Worst Mistake in the History or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Whenever Diamond makes a direct comparison between farming and hunter- gatherer societies, he shows all the positives for hunter-gatherer and the negatives for farmer societies. For example, when Diamond is comparing the nutrition of the two societies, he talks about the balance of nutrients and diet, he mentions that the Kalahari Bushmen eat a variety of over 75 different wild plants and receive more calories than needed. On the other hand, he mentions the fact that thousands of Irish farmers died during the potato famine during the 1840s. Another example of how Diamonds bias towards the gatherer side affects the paper is when he tries to compare the Bushmen to the Ethiopian farmers. The comparison is trying to show that being a gatherer is a better choice by comparing Kalahari Bushmen to the Ethiopian farmers. This is not an equal comparison because he uses the Kalahari Bushmen who are apparently above average on nutrition and one of the most successful Hunter-gatherer societies to one of the lower, undernourished farming societies in Ethiopia.

Grapes Essays (679 words) - U.S. Route 66, Dust Bowl,

Grapes Of Wrath By Steinbeck Explain how the behavior of the Joads shows Steinbeck's view of the responsibility of the individual to society as a whole. Chapter 14 made an interesting point. At one point in the chapter it was stated that a farmer lost his farm. As this man's family picks up their belongings and heads west they meet up with another family dealing with a similar situation. Now these two families share a common bond. A brotherhood is forming. This is the catalyst. No longer is it one farmer saying he lost his land but two farmers united saying they lost their land. Much the same transformation happens to the Joad family ? especially to the characters of Ma, Young Tom, and Rose of Sharon. At the onset of the novel we see the Joad family struggling just to keep their immediate family together. They are focused on just themselves. By the end of this wonderful book we see the Joad family branching out in many different ways to embrace all of mankind as one big family. Ma Joad's main concern at the beginning of the story is her family. She wants to keep the unit together and works diligently to achieve this goal. However, one by one, family members leave the group for various reasons leading to the slow but sure disintegration of the Joad clan. The first to go is Noah; then Grandpa and Grandma die;Connie walks off and leaves Rose of Sharon; Young Tom leaves because he has gotten into trouble again; and Al becomes engaged and decides to go with his fiancee's family. Ma deals with each loss as best she can. As the story progresses, we find Ma Joad becoming more and more concerned with people outside the family unit. She feels the need to share whatever meager food and belongings her family has with other families enduring hardships. She saw the needs of her own family at the beginning of the story and by the end of the novel, she sees the needs of her fellow man. Young Tom appears to be self-centered when he if first introduced. He has just left prison after serving four years for murder. Tom want to enjoy life to the fullest and to be with his family. He is very disturbed to find the family home deserted and almost destroyed. He by this time has reacquainted himself with Jim Casey, an ex-preacher. The more Tom listens to Jim and his views on life, the soul of man, and the fellowship of mankind, the less he focuses on himself and his needs. He then begins to focus on the plight and abuse of the homeless farmers. He starts to realize that in order for the migrant workers to survive and succeed they must unite. He knows that if they band together as one, they can demand that their God-given rights under the constitution be honored. They can begin to gain respect from their fellow man. After Jim is killed, Tom takes up the cause of "his" people. He plans to work with them. Just as Jim taught him, Tom realizes that man is no good alone and that every man's soul is just a piece of a bigger one. Rose of Sharon is totally focused on herself from the beginning. She is pregnant for the first time and in love with her husband so her little world is complete. She constantly bemoans the fact that she needs nutritious food so her baby will be healthy. She is always concerned that what she does or what others do to her will hurt her baby in some way. She is so wrapped up in herself and the baby she is carrying that she does not realize that her family is falling apart. She whines and moans her way through most of the book until her baby is born dead. The death of her child seems to transform her. At the very end of the novel she breast feeds a dying man. To me this is symbolic of drinking from the milk of human kindness. She gives of herself to save another human being. She too is learning about the fellowship of man. In conclusion, as the Joad family seemingly disintegrates, they actually merge in to a larger, more universal family ? the family of man.

75 Synonyms for Cheat, Fraud, or Trickery

75 Synonyms for Cheat, Fraud, or Trickery 75 Synonyms for â€Å"Cheat,† â€Å"Fraud,† or â€Å"Trickery† 75 Synonyms for â€Å"Cheat,† â€Å"Fraud,† or â€Å"Trickery† By Mark Nichol Human beings have developed cheating, fraud, and trickery into such a high art (or, more accurately, a low one) that, in English at least, we’ve created an extensive and colorful vocabulary to describe such activity. Here is an exhaustive but incomplete list of synonyms in noun and/or verb form for cheat, fraud, and trickery. 1. Bamboozle: to deceive or undermine 2. Beat: to cheat 3. Beguile: to deceive or trick (or to lure) 4. Bilk: one who defrauds; to defraud (or evade or frustrate) 5. Bleed: to be the victim of extortion 6. Blind: see subterfuge 7. Bluff: an act of deception or misdirection; or to undertake such an act 8. Buffalo: to deceive 9. Bunco: a game or scheme designed to cheat someone 10. Burn: to deceive 11. Chicanery: deception 12. Chisel: to engage in unfair practices 13. Chouse: to cheat or trick 14. Con: one who cheats or manipulates, or an act or operation to that end; to cheat or manipulate (from confidence) 15. Cozenage: fraud (the verb form is cozen) 16. Craft: cunning (usually employed in the adjectival form crafty) 17. Crib: a method or device for cheating on a test; to cheat, or to have the habit of cheating, in this manner 18. Diddle: see swindle (verb form only) 19–20. Do (or do in): to cheat 21. Doctor: to alter or modify deceptively 22. Dodge: an act of deceit or a trick; to deceive or trick 23. Dupe: one who fools another, or the act of fooling (as dupery, the act of fooling or the condition of being fooled); to deceive or trick 24. Duplicity: using words or actions to deceive 25. End run: an evasive maneuver or trick 26. Euchre: to cheat or trick (also the name of a card game) 27. Feint: a fake attack or blow intended to distract the target from a real assault; to make such a move 28. Fiddle: see swindle (British English; also, also, to deceive by altering or manipulating) 29. Fix: an act or instance of influencing illegally or improperly; to influence illegally or improperly 30. Fleece: to perpetrate extortion or fraud (or to charge excessively) 31. Flimflam: fraud or deceit; or to subject someone to fraud or deceit 32. Front: an entity ostensibly responsible for something but masking the identity of the entity actually engaging in an endeavor; to act as the masking agent 33. Fudge: to fake or to go beyond the bounds of proper conduct 34. Gammon: deceitful talk; to deceive or fake 35. Gaff: a fraud, trick, or gimmick; to deceive or trick or set up a fraud or trick 36. Gull: one who is easy deceived (the root of gullible); to deceive 37. Gyp: one who cheats or deceives, or an act of cheating or deception; to cheat 38 Have on: to deceive or trick (British English) 39. Hoax: an act of deception, or something intended to deceive; to trick into accepting or believing something false 40. Hose: to cheat or trick 41. Humbug: something intended to deceive, or a deceptive person or attitude (also, nonsense); to deceive 42. Hustle: the act of deception to obtain or sell something; to use deception to obtain or sell something, or to lure others to gamble 43. Jig: a trick 44. Jugglery: deception or trickery; in verb form (juggle), to deceive or trick 45. Legerdemain: to deceive by distraction or misleading (literally, â€Å"sleight of hand†) 46. Mulct: to defraud or obtain by fraud (also, a fine, or to fine) 47. Nobble: to cheat (especially, in British English, by drugging a racehorse) 48. Pluck: see fleece 49. Put on: an act of deception or trickery (the noun form is hyphenated); to deceive or trick 50. Ream: to cheat 51. Rip off: an act of cheating or fraud (the noun form is hyphenated); to cheat or defraud (or to steal or copy) 52. Rook: to defraud 53. Scam: a deceptive or fraudulent act or operation; to deceive or defraud by such action 54. Screw: to extort or trick (also, to pressure or threaten) 55. Shake down: an act of obtaining money deceptively (the noun form is a closed compound); to obtain money deceptively 56. Sham: a trick (also, hypocrisy, or a counterfeit or imitation) 57. Shell game: see thimblerig 58. Short: see shortchange 59. Shortchange: to cheat by giving less than is due, or to cheat in general 60. Skin: see fleece 61. Skulduggery: devious behavior 62. Skunk: to cheat or fail to pay 63. Snooker: to cheat 64. Snow: to deceive (or charm or persuade) 65. Sophistry: argument or reasoning intended to deceive 66. Squeeze: to extort, or obtain by extorting 67. Stick: to cheat or to overcharge or trick into paying more 68. Stiff: to cheat by refusing or failing to pay 69. Sting: an act of cheating or charging excessively; to cheat or charge excessively 70. Subterfuge: trickery to conceal or evade 71. Sucker: one who is easily cheated or deceived; to cheat or deceive 72. Swindle: an act of deception or fraud to obtain something; to obtain something by deceit or fraud 73. Smoke screen: something intended to conceal or deceive 74. Thimblerig: a trick in which a small object is moved among three overturned cups and someone attempts to identify the cup it ends up under, or the person who performs the trick; to cheat this way or in general 75. Wile: a deceitful trick (also, one that is merely clever or playful), or skill in luring or tricking others (in the sense of luring, often plural) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-Efficient10 Techniques for More Precise Writing48 Writing Prompts for Middle School Kids

Separation of Powers and Checks and Balances Essay

Separation of Powers and Checks and Balances - Essay Example This special document, regarded supreme, provides the means by which each of the three branches can resist the incursions of the others. Drawing from a rich background of theories from scholars regarding a systematic order of governance, the framers of the US constitution drew up this basic charter conferring sufficient institutional powers to govern. While aware of the power of the masses, the charter had in it inbuilt safeguards.1 As such, the document withheld the principle of abridging the liberties of the citizenry.  Nevertheless, no one institution was to wield absolute power. Indeed as said by Madison, â€Å"the truth is that all men having power ought to be mistrusted†¦Since the general civilization of mankind, I believe, there are more abridgement of the people by gradual and silent encroachment of those in power by violent and sudden usurpation†¦The accumulation of all powers; legislative, executive and judicial in the same hands, whether of one, few or many †¦..may just be pronounced the very definition of tyranny.†2 Referring to the works of Montesquieu, Madison alongside many other statesmen convincingly argued for the concept of separation of powers embedded with the safeguards of checks and balances within the three branches of government. The doctrine of separation of powers ingrained in the Constitution provides for the separation of government into three distinct branches; the legislative, executive, and the judicial branches. Each branch has unique responsibilities with functional separate powers. Despite the separation and functional autonomy, each branch was granted the capability to place limits on the powers exercised by the other two branches. In effect, no single agency was granted the power to exercise complete authority, thereby creating a system of interdependency. For purposes of clarity, separation of powers on one hand means that no one branch had the capacity to control the other two arms of government.

Religion And Theology Essay Example | Topics and Well Written Essays - 750 words

Religion And Theology - Essay Example For instance, the whites used religion to justify slavery and mistreatment of the slaves while the black population was frustrated by the religion and used aspects of their native religion to make them feel better. Religion has been used for reforms as it provides a basis through which people form their belief systems and consequently affect how they relate to other people. Africans were brought to America by the whites to provide free labor on their plantations. The white Americans mostly used religion to justify slavery and to make their actions acceptable. They quoted verses such as slaves are meant to obey their masters and that the benefits they gave to the black population was much more than the ills. Apologists argued that they provided meals, housing, and even clothing (Pennstate World Campus, 2015). They also felt justified in that religion taught that they are the masters and slaves should always obey their masters. Africans, on the other hand, used religion to uplift themselves and incorporated some of their traditions into Christianity such as voodoo and conjuring. They had secret gatherings that they used to worship in the manner that they are used to. The teachings by Gommes Eannes De Azurara show sympathy for the slaves but still assuaged it by claiming that the lacks benefitted from the exposure to westernization.

Aboriginal Rights (Canada) Essay Example | Topics and Well Written Essays - 1250 words

Aboriginal Rights (Canada) - Essay Example They are separate entity rights in Canada that the aboriginal people have practiced and acclimatized to over time. Historically, the aboriginal rights merely protected the aboriginal people and their status in the society. However, the rights and freedoms accorded to the aboriginal people have taken a new shape in the recent times. The aboriginal people now enjoy more emphasized and cemented rights and freedoms, as do other people in Canada. This paper analyzes the aboriginal rights and freedoms from a political angle in order to determine their application in Canada. Past Application of Aboriginal Rights In the past, the aboriginal rights and privileges in Canada only applied within the borders of the country. Aboriginal politicians defended their countries especially when foreign countries infringed on the rights. Particularly, the aboriginal politicians complained to the international bodies like the United Nations over the imposition of the British crown rules on the aboriginal p eople (Panagos 407). The politicians argued that the aboriginal people were governed by the aboriginal laws hence the imposition of the British crown laws lacked meaningful ground for application. Many aboriginal groups however call upon the government to recognize the aboriginal laws. ... However, the government and colonial masters brought discriminatory pieces to the aboriginal rights hence the aboriginal people faced more discrimination even in the face of the new treaties. On such grounds, the aboriginal people in Canada are resistant to allow the government any point of disrespect to the aboriginal rights. Court Implementation and Application of the Aboriginal Rights In the existence of the aboriginal rights, the court has played a major role in solving disputes and aligning the aboriginal rights among the people. The courts have previously arbitrated the conflicts between the aboriginal politicians and the governmental agencies. According to Ray (400), in the recognition of the aboriginal rights by the government in 1982, the government did not define what these rights were. This brought a lot of confusion over the application and enjoyment of the rights. In a statement during the adoption of the aboriginal rights, the courts attained the power to determine the definition and jurisdiction of the aboriginal rights. In this sense, the courts would determine cases on grounds of whether the aboriginal rights applied to a case or not. The courts have also played a role in the aboriginal rights through the creation of the â€Å"sparrow test† in the case of the 1990 R v Sparrow decision. The case brought two factors into existence as regards the aboriginal rights (Collins 959). First, it defined the extent to which the aboriginal rights could apply and the pieces or parts that could be infringed by the government. The case also confirmed that the aboriginal rights were not absolute because the court, which

The Marketing Strategies Of Kellogg Cornflakes Marketing Essay

The Marketing Strategies Of Kellogg Cornflakes Marketing Essay This is a report on the investigation and evaluation of the marketing strategies adopted by Kellogg Company for the marketing of Kellogg Cornflakes a popular household name among branded breakfast foodstuff. Kellogg cornflake is a cereal product which is highly consumed by children and adults as breakfast foods. Cereals are major popular items at the grocery store. Kellogg Company is a leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles and veggie foods. The report explores the marketing strategies for Kellogg Cornflakes on the basis of the promotional methods and target consumer. It also makes some recommendation for the improvement of these marketing strategies. Marketing is a fundamental aspect of any organisation sustainable competiveness. It is at the heart of the organisation and a key driver of its financial and economy performances. As a result of its importance, organisation defines the best appropriate ways to market the company and its product. Kotler et al (1999, p. 7) notes that todays successful organisation is one that is dedicated to sensing, serving, and the satisfying of the needs of the customers in well-defined markets. Marketing is at the core of this. Marketing is simply the delivery of customer satisfaction at a profit (ibid, p. 7). Therefore, marketing involves the process to identify and satisfy the need of the consumers. These processes are made in several parts, and the main purpose of this short report is to identify, investigate and evaluate this process in regards to Kellogg Cornflakes. In this light, this report will investigate and evaluate the design of Kellogg Cornflakes to satisfy and attend to the needs of the consumer. The consumers as identified are parents and older adults; they represent the main buyer of this product. The transmission of the companys offers to the specific target is therefore very important in the process to meets consumers satisfaction. Specifically, it relates to the identification of target consumer, identification of objectives of the goods (Kellogg Cornflakes), evaluation of media options and identification of best possible media vehicle and the content of the message both in terms of the verbal and visual contents of the message. Therefore, the investigation and evaluation of the marketing strategies for Kellogg Cornflakes would be done on the basis of target consumer and the promotional methods. However, these are simultaneously examined in the context of traditional marketing mix within the customer perspectives of four Cs  [1]à ‚  of marketing. This section followed by recommendations on the best ways Kellogg Company needs to go about marketing Kellogg Cornflakes. It also serves as the conclusion. 3.0 Promotional methods/marketing tools The most noticeable contemporary marketing tool for Kellogg Cornflakes are the company newsletter which incorporates all its product and latest news on each, mass advertising i.e., TV and print media, and direct promotion i.e., coupons. The company is using the right marketing tools through such avenues as newsletter that kept updating the consumer on latest improvement and available offers by Kellogg Company; its television advert in United Kingdom which is based on the sunshine street breakfast and putting the good in good morning and its direct promotion by using coupons which enable consumers to redeem prices. The coupons allow customer to claim box of cereal. This is even made much easier by allowing the customers to claim the free box of cereal coupons on the Kelloggs promotional website (www.freecereal.co.uk). Kelloggs Company promotional methods show that it focus more on its target consumers so as to get in their minds. The company recognises the needs to get in the minds of its customers which are also important towards getting information from the customers. Kellogg Cornflakes is not only appealing in outlook and contents, its promotional offer of free cereal box are also appealing to customers. Therefore, through its coupons Kellogg management is aware of price sensitivity of consumers and gives out coupons that will enable the consumer redeem a free cereal box which is an indirect way of price reduction. The company has also been using the packaging of Kellogg Cornflakes to influence consumer beliefs about the product. Kellogg Cornflakes has colours green, purple and yellow which depict perceptions of green as wellness, natural and organic, purple as creativity and sensitivity and yellow as brightness, happy and uplifting. Colour plays an essential part of business and marketing at b oth strategic and tactical level since it affects consumer emotion and behaviours towards a particular product (Wright 2006, p. 115-116). Kellogg cereal promotional offers such as news and offers from Kellogg i.e., coupons, special offers and promotions, great tasting recipes, nutrition tips, product sneak peeks and getting great saving on their products ensure the company maintain its competitiveness. With its innovative promotional adverts, it is able to strengthening the company market shares and develops more focus organisation. Doyle (2000, p. 1) affirms that in todays rapidly changing environment, a company cannot long maintain market share of profits unless it is innovative. While, keeping abreast of competition in the food industry, it has not in any way compromise it products value. It consistently provides its teeming customers healthy food and as specified on the product packs. However, it is notable that Kellogg Cornflakes promotions are made according to the specification of targeted consumers, in this case mainly children. Therefore it has fancy phrases; fancy labels and pictures specifically to attract c hildren who as earlier stated are the highest consumer of cereals. 3.1 Target Consumer The target consumers for Kellogg Cornflakes are children. Therefore, this group of consumers should be able to identify Kellogg Cornflakes among the tens of cereal boxes in the grocery stores. Kellogg Company designs Kelloggs Cornflakes is such a way that is very attractive to children. The picture on the park is cork hen head, which is bold enough to attract children attention. Children are assumed to like chickens, it fascinates them. So the pack design with cork head will fascinates children to draw the attention of their parent to buy Kelloggs Cornflakes. It is a visual message that children understand easily. Therefore, for children as the consumer, it is convenience and an easy way to find a product they want as well as ensure their parents purchase it. The ability of a company to identify customers need and wants and design products that meet this need and wants is what Fifield describes as real marketing (2004, p.112). The graphics on the Kellogg Cornflakes box captures the c ustomer convenience and communication as it relates to children. The visual communication content explains how this product is advertised to children. On the part of the parents and older people who eat cornflakes, they are hardly concern about the visual contents of the adverts but rather the real contents in the cereal box. This has to do with the amount of cornflakes inside the box and the nutritional contents. In this regard, they will want to search for cereals that are healthy by looking at their nutrition fact labels. With the nutrition labels boldly inscribed on the side of the box of Kelloggs Cornflakes, the parents/ adults are able to check through the nutrition label, which is certainly to meet the nutrition standard for a healthy living. In essence, the product description as low in saturated fat and cholesterol and contains several vitamins will catch the attraction of this group of consumers. This shapes their perceived value of the product. Kotler and Keller (2006, p. 141) argues that customers estimate which offer will deliver the most perceived value and act on it. Consumers are more educated and informed than ever , and they have the tools to verify companies claims and seek out superior alternatives (Ibid, p.141). Certainly, a parent would not want to buy unhealthy product for the child likewise, an adult would not buy unhealthy foodstuff. By regularly updating the vitamin contents of this product therefore, Kellogg Company ensures that the product meets the changing consumer needs. It also has varieties of this product to satisfy different needs of consumer. This explains the promotional aspect of the marketing mix and where communication really matters. The product dimension shown in nutrition fact label explains what is good about Kellogg Cornflakes that is by providing healthy food with its fat specification near 0 and letting the target consumer aware of it easily. However, the possibility that an adult will not concern itself with the graphics on the Kellogg Cornflakes does not remove the fact that package graphic is very important in strengthening or weakening marketers explicit verbal claims (Bone and France, 2001). For instance, green is often used on a product package, particularly f oodstuffs to denote wellness because consumers associate the colour with fresh, natural and organic (Ibid, p. 468). 4.0 Recommendation Kellogg Company has more or less concentrate on marketing approaches that are meant to influence sale and turnover of the company. It has relegated to the background the need to make consumer happy, not just from the satisfaction derives from the product but also by developing a healthy customer relationships that seeks to secure customer loyalty. As a result of the lack of customer relationship aims at guaranteeing customer loyalty rather that directed mainly at product performance, this study recommends that the company upgrades its Kellogg Kids Club. The Kellogg Kids Club should be sponsor in all major primary school in the country. This club that will be taking place once a month will incorporates beautiful story telling about nutrition and wellness. This will ensure that Kelloggs Cereals are established in the minds of the kids and even if their parents have not been buying the product, the children will persuade them to doing so on the long run. Another important area that needs consideration is in the aspect of newsletter. Certainly, the purpose of a newsletter is to provide the necessary information that consumers need in regard to a product. However, considering that children are the major consumer of Kellogg Cornflakes, there should be a newsletter or children magazine that will covers such aspect on cartoons that children are most interested in. Corey, 1991 and; Kotler 1994 agree that market targeting implies major commitment to satisfying the needs of particular customer groups through the development of specific capability and investment in dedicated resources (Slater and Olson 2001, p. 1056). It should use striking and dramatic graphics that will draw the attention of children to want to read the magazine. Although they are children, the graphic pictures in the magazine should be to convey most of the advertorial messages. Hamilton states that we should never underestimate the readers intelligence but never overestim ate their interests (1996, p. 11). By regularly sending cartoon magazines to children, it will ensure their loyalty to Kellogg through to adulthood. In actual fact, creativity is the heart of new paradigm on customer relationship management, and it those organisations that adopt an effective, well-conceive customer relationship that will succeed in the 21st century (2003, p.3). The Kellogg Kids Club will be an avenue to let children sign up for the magazine and will be dispatch to them via regular mail. Apart from ensuring the loyalty of the children, it will ensure that the company have an encompassing database of its consumer, which is essential for the company to tapped into the value that is locked in that customer base outside of what it currently delivers. Therefore, by focusing on targets and keeping track of children and parents that are committed to Kelloggs line of products, it will be able use the database for future market forecast. This is important for the organisation performance. The fact that kids are central influencing factor on their parent necessitates that Kellogg should consider the location of its print media advert bill boards. Understanding and identifying who has influence on Kellogg Cereal products will enable the company to understand how such group apply their influence and how to turn that into the companys advantage. Therefore, given the impact the children can have on their parents buying decisions, it is essential that Kellogg Cornflakes advertorial be placed around children schools. Outdoor advertising is one of the main marketing tools that Kellogg Company should employ to win the attention of its target consumers. Advertising space is as important as the advert itself as such the adverts must reflect creativity that focuses on children sentiments. Hence, to focus on this sentiments and captures the attention of children, the billboards should be placed close and around children schools. At the same time, such outdoor adverts must reflect the product as affordable, best value for money and meets the standard requires in the industry. There are lots of cereal manufacturing companies and some other major brands that posed threats to Kelloggs share of the market using price competition and product proliferations. As a matter of facts, market competition is heated up in the breakfast cereal market as flat sales and low price are predominant. Simply, there are a lot of cereal boxes out at the grocery store and therefore Kellogg advertisement should focus on what differentiate and makes it product better than others. At the same time, the marketing of Kelloggs cereal product should also reflect optimum customer value through pricing and the contents in the boxes. This should be made clear to the consumer. It is also adviceable to get product catalogues to the customers. A regularly mailed catalogue is a direct way of marketing that can improve the sales volume and assist in customer loyalty base. The customer relationship marketing (CRM) involves a mix of marketing intervention such a direct mail, internet contacts, pe rsonal selling contacts, telephone contacts etc (Rust and Verhoef, 2005). In this way, the children would be able to compel their parents to always buy Kellogg Cornflakes since they will be able to say: mum please let us buy Kellogg, I love it and after all it is not expensive and good for health. 5.0 Conclusion Therefore, Kellogg market share is increasingly been challenged not only by other major brands but also by private label cereals product. Private labels cereals products are often more cheaper compare to the high price of branded cereal product. This underscored the need for Kellogg to have an effective marketing strategy so as to maintain its competitiveness in the industry. As stated by Slater and Olson (2001) marketing strategy is a crucial element that determines an organisation willingness to achieve it set objectives and goals. It is the set of integrated decisions and actions by which an organisation expects to achieve and meet its objectives and the value requirements of its customer (Ibid, p.1056). The study have shown that Kellogg Company concentrate of customer, that is it chooses the 4 Cs of consumer-side marketing by focusing on cost, customer value, consumer and communication. As Saunders et al have stated, relationships with customer is a significant advantage generating resources (2008, p.144). Kellogg Company has thus establishes a brand name not only in the minds of its customer but also in the industry that distinguishes and differentiates its product from those of others in the cereal breakfast markets. Kellogg Cornflakes brand allows allow the consumer to identify their desirable qualities and traits with the product. This enables the customer to have a relationship with the brand and thus they feel complete because of the brand. The company knows its target as well as the people that consume the product (mainly children). It capitalizes on this, and using its marketing approaches its product was able to get in the minds of its customers. Customer can even pay more because of the value they get from the brand since they have been associated with it.

Lying Is the Most Fun You Can Have Essay -- American Government, The B

The propaganda machine set up by the Bush administration channeled many lies concerning the story of Jessica Lynch. The media, in turn, played and replayed her story to excess. These numerous lies were then published in an article by the Washington Post, on which Krakauer remarks that: Thanks largely to details first revealed in this article, as well as dramatic video of the rescue distributed to the media by the Army, Jessica Lynch dominated the news for weeks. The details of the incident provided by military public affairs officers made for an absolutely riveting story that television, radio, and print journalists found irresistible: a petite blond supply clerk from a flea-speck burg in West Virginia is ambushed in Iraq and fearlessly mows down masked Fedayeen terrorists with her M16 until she runs out of ammo, whereupon she is shot, stabbed, captured, tortured, and raped before finally being snatched from her barbaric Iraqi captors during a daring raid by American commandos. (207-208) Krakauer admits that the article expresses there had been no verification of the details relating to Jessica Lynch's story, but this was largely ignored (208). It seems as though the administration was as good at covering their asses as they were at manipulating the public at large. This can be seen in the disclaimer in the article by the Washington Post. The article states that â€Å"Pentagon officials said they had heard â€Å"rumors† of Lynch's heroics but had no confirmation†(qtd. in Krakauer 208). They knew that truth about Jessica Lynch would eventually come through, and as long as the lies had their desired effect; they didn't care. The real story of what happened to Jessica Lynch is much less extreme. As Krakauer emphasize... ...t provided support for the war in Iraq and kept our troops there, the better. As illustrated by Krakauer, â€Å"Bin Laden regarded the invasion of Iraq as a tremendous gift from President Bush―a 'rare and essentially valuable' opportunity to spread jihad† and that â€Å"the American occupation was fueling Muslim rage even more than the invasion of Afghanistan had, inspiring throngs of Arab men to join the ranks for al-Qaeda† (255). The Bush administration's treatment and spinning of the stories of these heroic soldiers into a vehicle of propaganda for their own ends was abhorrent. I feel disgusted at their using of people and lies to maintain their unjust war, and their war must be indeed have been unjust if they had to go to such extremes to support it. It is tragic that the people of the United States and other countries have been subjected to this kind of betrayal.

Evaluation of Canon’s Strategies

Evaluation of Canon’ Strategies The first part of this investigation involves an evaluation of the strategies used by Canon and the key factors for success. In order to being this review, it is first necessary to consider how the company has performed in recent years. Table 1 provided below provides an overall review of the organization’s performance in recent years. The data clearly suggests that Canon has made notable progress toward developing market share, revenues and profitability. In addition to reducing its debt to asset ratio in 2008, the organization also increased its stockholder equity to assert ratio.Table 1: Key Performance Indicators for Canon, 2004-2008 [pic] Data courtesy of: http://www. canon. com/ir/annual/2008/report2008. pdf Other indicators of Canon’s success are provided in Figures 1 and 2 below. These illustrations provide a review of net sales and ROE/ROA for 2003-2007. Figure 1: Net Sales for CanonFigure 2: ROE/ROA for Canon Data courtes y of: http://www. canon. com/ir/annual/2007/report2007. pdf With the realization that Canon has performed so well in recent years, it is pertinent to consider the specific areas which have promulgated success for the organization.A crucial review of the case information provided on the organization suggests that there are a number of pertinent strategy elements which have been pertinent to the success of the organization. In particular the organization has worked to develop a mission and vision which it has incorporated on all levels of its operations. The development of a guiding mission for the organization is essential for success (Henry 2007). Missions provide the foundation for the development of actionable processes which can be used for moving the organization toward specific goals (Johnson, Scholes & Whittington, 2008).In addition to developing a mission and vision which provided the organization with a directive for action, Canon also developed a firm strategy focused on at tainable goals for operations. Specifically, the organization set the specific goal of obtaining 30 percent of the world market by the 1980s. Research regarding the current state of achieving this objective suggests that even though Canon has not been able to maintain a 30 percent market share in the industry, it has overcome competitor Xerox to become second only to Hewlett Packard.Figure 3 below provides a review of global market share for companies competing in Canon’s industry. Figure 3: Global Market Share for Canon and Competitors [pic] (Data courtesy of â€Å"Office electronics industry profile,† 2008, p. 12) The focus on a specific goal for the organization has clearly had an impact on outcomes for operations. By using this specific goal for development, Canon has been able to set clear, measurable objectives which can be evaluated by the organization to determine outcomes. Setting measurable goals is an important component of developing a strategic plan for th e organization (Huang, 2009).Measurable goals are viewed as essential to the successful implementation of a strategic plan which provides significant results for the ongoing development of the organization. Another issue which appears to have had notable implications for the successful development of Canon is the use of specific core competencies to ensure the outcomes of operations. In addition to developing a strategic plan which provided clear and measurable objectives, the organization delineated specific core competencies which it has been able to optimize in order to coordinate its strategic objective and achieve its goals.A review of what has been noted regarding the use of core competencies suggests that core competencies can provide the organization with the ability to focus development in particular areas (Zook, 2007). This process, in turn, sets the stage for the development of management practice and shapes how the organization approaches the market and its competitors. Collis and Montgomery (2008) provide a more integral review of core competencies noting the importance of review intended core competencies in the context of the external environment in which an organization competes.As reported by these authors, organizations need to consider the external environment and competitors in developing core competencies. While it is evident that core competencies must meet the internal demands and capabilities of the organization, Collis and Montgomery assert that improper alignment of core competencies in light of competitors and the larger industry in which the organization operates will result in failure of core competencies to be effective. In developing its core competencies, Canon appears to have taken these issues into consideration.The specific outcomes in this area are witnessed by the fact that in the 1970s, Xerox held a majority market share, which it has subsequently lost to Canon. In the 1970s, Canon recognized that the formula for success b eing used by Xerox was not the same formula which it wanted to pursue in the development of its organization. In this context, Canon chose to pursue a different pathway for competitive development; one which enabled the company to synthesize its internal capabilities with the market environment to create a unique competitive advantage against its largest rival.Because of this process of developing particular core competencies for operations, Canon was able to maximize its internal capabilities and use this as a strategic advantage in the marketplace. In summarizing the overall approach used by Canon to develop its strategic plan and subsequent management processes, it seems reasonable to argue that Canon did more than just place words on paper to establish a foundation for the organization. Rather, the organization developed a comprehensive plan for vision, strategy and development which were implemented on every level of the organization’s operations.In addition to delineati ng the larger objectives for the organization, Canon developed all of the intermediate steps that would be needed to achieve these objectives. In doing so, the organization aligned all of its activities toward the achievement of the organization’s overall strategy. The development of strategy in this manner is commensurate with what scholars note about the strategic planning and management processes. Kaplan and Norton (2008) assert that the strategy planning and development processes for the organization often end in failure because of the inability of the organization to effectively execute its strategy.Further, these authors assert that strategy failure is common because of implementation problems which manifest as organizations attempt to make critical connections between strategy objectives and specific outcomes which will be achieved to ensure that objectives are reached. Placing this information into the case of Canon, it becomes evident that these issues did not arise. Rather than struggling to implement, the organization developed to tools and resources needed to effectively ensure that it built a foundation which would enable success.It is this specific process which has enabled the success of Cannon. When strategy development is formulated as more than just specific words on paper the end result is the development of a strategic plan which provides concrete action steps for the organization to take. With these action steps in place, the organization is better poised to control the development of the strategic plan and its implementation (Neilson, Martin & Powers, 2008). This element of control in the strategic planning process has been noted to be an important contributor to the success of strategic implementation.When control is established in the strategic planning process, the organization is able to dictate the specific changes which will occur and respond to outcomes in a manner that is commensurate with the capabilities of the company an d responsive to the specific external environment which will impact the outcomes of operations. What Other Companies Can Learn With a basic review of the success of Canon in the development of its strategy provided, it is now possible to consider what, if anything, can be learned by other companies from this case.In examining the development and outcomes of Canon, it becomes evident that the specific protocols and practices which have been used by the organization to achieve success should not be mimicked by other companies. Even though Canon has been quite successful in its efforts to develop its products and services, the reality is that other companies cannot expect to use the same formula for success and to achieve the same outcomes achieved by Canon. Other companies have attempted to use this approach in the past—i. . Circuit City, K-Mart, etc. Even though mimicking another organization may provide some benefits in the short-term, the reality is that the outcomes achieve d will not provide an organization with a long-term foundation for development. Even though companies examining the case of Canon may not be able to use the same specific tactics employed by the organization, Canon did employ a number of general models for strategic planning and development which could be considered by other organizations.In particular, the development of core competencies for operations is an important tool which other companies could consider for success. An examination of models for the development of core competencies in the organization suggests that companies need to begin with a core strategy for the development of their operations. Once this core strategy has been delineated, it is then possible to articulate specific areas of organizational development by attaching them directly to the core strategy.Figure 4 on the following page provides a generic model of how core competency development for the organization has been conceptualized in for translation of co re competencies into organizational practice. The application of this model to the development of core competency planning for the organization would serve as the foundation for the development of the basic ideas which could then be used for the further development of the organization. Based on the specific core competencies decided upon by the organization, a formal strategic plan for organizational development could be implemented.This plan would need to reflect the development of measurable goals to ensure the overall success of achieving core competencies. Figure 4: Generic Model for Core Competency Planning [pic] Image courtesy of: http://www. ulv. edu/cbpm/business/img/mba_exp_graphic. jpg Once the core competencies for the organization have been delineated, it will then be possible for companies to consider the development of a strategic plan. Examining the specific steps used by Canon, it becomes evident that solid advice for planning and development in this area are provide d in the case.In addition to developing a driving vision and mission, the organization also implemented critical success factors which enabled the organization to formulate goals. The goals were codified in the context of action steps which provided a concrete foundation for the organization to achieve success. All of these issues were supported by the core competencies established by the organization. Figure 4 below provides a review of this process and demonstrates how other organizations could effectively adopt this process to generate success in their strategic planning and management processes.Figure 5: General Strategic Planning Processes [pic] Figure courtesy of: http://www. bottomlineresultsonline. com/images/uploads/StrategicPlan-Graphic_t humb. jpg In the end, the most pertinent lessons that organizations can learn from the Canon case are those related to the development and execution of strategy. Although Canon’s success is due in part to the specific choices that it made, the development and implementation of strategy on every level of the organization’s operations clearly had implications for the success of the company.Other organizations seeking to capitalize on this success should consider the development of core competencies, the evolution of an integrated strategic plan and the development of clearly defined goals for execution which can be measured to ensure progress and outcomes. By following these basic processes, other organizations should be able to create notable success in strategic planning and development. Reference List Canon Annual Report (2007). Canon. Accessed April 19, 2009 at: http://www. canon. om/ir/annual/2007/report2007. pdf. Canon Annual Report (2008). Canon. Accessed April 19, 2009 at: http://www. canon. com/ir/annual/2008/report2008. pdf. Collis, D. J. , & Montgomery, C. A. (2008). Competing on resources. Harvard Business Review, 86(7/8), 140-150. Henry, A. (2007). Understanding Strategic Management. Oxford: Oxford University Press. Huang, H. C. (2009). Design a knowledge-based system for strategic planning: A balanced scorecard perspective. Expert Systems with Applications, 36(1), 209-218. Johnson, G. Scholes, K. , & Whittington, R. (2005). Exploring Corporate Strategy. Upper Saddle River, NJ: Prentice Hall. Kaplan, R. S. , & Norton, P. (2008). Mastering the management system. Harvard Business Review, 86(1), 62-77. Neilson, G. L. , Martin, K. L. , & Powers, E. (2008). The secrets to successful strategy execution. Harvard Business Review, 86(6), 60-70. Office electronics industry profile: Global. (2009, March). Datamonitor, 1-32. Zook, C. (2007). Finding your next core business. Harvard Business Review, 85(4), 66-75.

French Gestures ~ Understanding Using French Gestures

French Gestures ~ Understanding Using French Gestures If youve ever been to France or watched French movies, youve undoubtedly seen French people performing some familiar gestures as well as a few unfamiliar ones. While some gestures are vulgar, others are as innocuous as shaking or nodding ones head. In any case, it is as essential to understand this French sign language as it is any vocabulary. These pages include photos, explanations, and register ratings for 45 gestures. Top 10 French Gestures Among the dozens of gestures and facial expressions in these lessons, there are ten that really stand out. French Gestures by Register  (what is register?) Note that some gestures have different names and are thus listed more than once. Normal Informal Familiar Use with anyone Use only with people you tutoie Use only with close friends A peu prs Alors, l Ae, ae Baiser la main Au poil Barrons-nous Cest fini Bises Bisque ! Chut Bof Camembert Jai du nez Bouche cousue a pue On a sommeil Cest nul Cest pas donn Parfait Comme-ci, comme-a Clapet Pardon Dlicieux Coup dans le nez Rptez Faire la bise / le bisou Du fric Se serrer la main Faire la moue Ferme-la ! Silence Gallic shrug Il est cingl Tlphone Je le jure Je men fous Se tourner les pouces Jen ai ras le bol Mon il ! Un, deux, trois Sen jeter un derrire la cravate On se tire Magnifique Pied de nez Motus et bouche cousue Que dalle ! La moue Quelle barbe ! Nul Verre dans le nez On boit Passer sous le nez Poil dans la main Quest-ce quil chante, l ? Vulgar - Offensive Ras-le-bol Use with extreme care Rien Le bras dhonneur Shrug Cocu Sous le nez Va te faire foutre Victoire Zro

Free Essays on Immigration In Canada

Immigration Immigration is a worldwide phenomenon. Canada is an increasingly ethnically diverse country. Canada’s reflection of ethnic diversity is due to the increasing flow of immigration. The vast majority of Canadians are born in Canada, and most of them are from European descent. Close to, half of all immigrants that came to Canada between 1991 and 1996 reveal a first language other than French or English. During this time, many immigrants came from Asia and the Middle East. It’s been reported that 29 percent of Canadians have more than one ethnic origin. Native peoples make up about 3 percent and blacks about 2 percent of the population. Canada has an open immigration program that accepts newcomers approximately from every other country in the world. The estimated population in 2002 was 31,902,268. Immigration is important in maintaining Canada’s population. The current childbearing generation has smaller families than earlier generations: the fertility rate is 1.6, less than the population replacement rate of 2.1. At the same time, older people are living longer, so that the average age of the population is higher. In 2002, Canada’s rate of natural increase was 0.36 percent, resulting from a birth rate of 11.1 per 1,000 persons and a death rate of 7.5 per 1,000. There is a downward trend in the birth index- in 1981, it was 15.3- and the likely result will be zero growth or population loss. For this reason the Canadian government in the 1980’s decided to balance the low birth rate by allowing more immigration into the country. The way immigrants adjust to life in Canada has much to do with the reason why they came here. Most modern immigrants are motivated to relocate far from their homelands by the desire to improve their and their family’s lives. Such people are known as economic immigrants. They r... Free Essays on Immigration In Canada Free Essays on Immigration In Canada Immigration Immigration is a worldwide phenomenon. Canada is an increasingly ethnically diverse country. Canada’s reflection of ethnic diversity is due to the increasing flow of immigration. The vast majority of Canadians are born in Canada, and most of them are from European descent. Close to, half of all immigrants that came to Canada between 1991 and 1996 reveal a first language other than French or English. During this time, many immigrants came from Asia and the Middle East. It’s been reported that 29 percent of Canadians have more than one ethnic origin. Native peoples make up about 3 percent and blacks about 2 percent of the population. Canada has an open immigration program that accepts newcomers approximately from every other country in the world. The estimated population in 2002 was 31,902,268. Immigration is important in maintaining Canada’s population. The current childbearing generation has smaller families than earlier generations: the fertility rate is 1.6, less than the population replacement rate of 2.1. At the same time, older people are living longer, so that the average age of the population is higher. In 2002, Canada’s rate of natural increase was 0.36 percent, resulting from a birth rate of 11.1 per 1,000 persons and a death rate of 7.5 per 1,000. There is a downward trend in the birth index- in 1981, it was 15.3- and the likely result will be zero growth or population loss. For this reason the Canadian government in the 1980’s decided to balance the low birth rate by allowing more immigration into the country. The way immigrants adjust to life in Canada has much to do with the reason why they came here. Most modern immigrants are motivated to relocate far from their homelands by the desire to improve their and their family’s lives. Such people are known as economic immigrants. They r...

Benjamin Franklin's Poor Richard's Almanac Essay

Benjamin Franklin's Poor Richard's Almanac - Essay Example and advice which altogether serve as a vehicle to improve a poor man’s economy and to realize how one’s wise utilization of frugal and industrious efforts and good perception of time may remedy deep situations of crisis among the impoverished and uneducated. Franklin even made it a point to equip his composition of Richard Saunders with proverbial sentences to teach poor people the simple yet practical means to procure wealth. Through â€Å"Poor Richard’s Almanac†, I think that Franklin desires for the people to achieve the heart of enlightenment and understand that love for wisdom, despite economic depression, can be a huge source of relief. To him, it occurs as though heavy taxes imposed by the government were not the ultimate cause of severe poverty in men, rather idleness which kept them from improving the quality of life. On further reading, it may be recognized as truly expressing sentiments that reflect an emerging American culture for which Franklin seeks to establish a purpose of comprehending that while the government should be held responsible herein, American people ought to have a more profound sense of accountability for

Head Start Early Education Program Annotated Bibliography

Head Start Early Education Program - Annotated Bibliography Example Educational development is both a short-and long-term goal. As noted by Sciarra et al. (2015), the program serves the at-risk preschool-age children. To ensure its continuity, funds are provided by the federal government through the U.S Department of Health and Human Services. The transition from preschool to elementary school results in varied changes in the development of the child such as the need for children to engage successfully with their peers outside the home and adjust the space and requirements of the classroom. To that effect, the McWayne et al (2012) discuss how the Head Start Early Education Program is designed to develop strong family relationships, improve the children’s educational performance, and design an environment to develop strong cognitive skills. Deming (2009) asserts that the Head Start Educational program is among the longest-running programs in America that attempt to address systematic poverty and improve educational performance. It is equally important to note that the ABCD Head Start program is at the forefront of cutting-edge work in early education. The program helps the children develop their brain (Action for Boston Community Development, 2015). Lee (2011) illustrates the effect of the duration of Head Start enrollment on the academic outcomes of children. The study reported that the program improved performance. Furthermore, the article by Besharov and Call (2009) critique the program outlining its weaknesses. The article provided crucial information on elements of the policy that require reform. Lee, K. (2011). "Impacts of the duration of Head Start enrollment on childrens academic outcomes: Moderation effects of family risk factors and earlier outcomes." Journal of Community Psychology 39 (6),

E-BUSINESS INDIVIDUAL REPORT WITH A WEBSITE Essay

E-BUSINESS INDIVIDUAL REPORT WITH A WEBSITE - Essay Example Official websites play the role of public relations for the business establishments. Their customers have direct connection to the company and feel better informed when they access the official websites. Internet has also opened up a new concept of business operation, the click concept or rather the online shop concept. Gone are the days when to launch a product a brick and mortar model was required. The new trend in the market is the online marketing of products. The click and mortar model of e- business is preferred by many now. Products are shown in these websites with their properties and price range. The customer is able to choose from the options and order the product. The payment is done online and the product is delivered at home. Thus, completely removing the cost incurred in having a brick establishment. Having a proper shop in mall or in a commercial area is a very costly affair but the new trend in the market has made it a complimentary service rather than an essential se rvice. The spread of internet in the globe across has brought this remarkable change. Most people have access to internet in their daily lives and are more accessible through internet (Weill and Vitale, 2001, p.7-9) Business Literature on e-business Internet has indeed condensed the boundaries amongst the countries across the globe. Making promotion in other countries very easy. Doing business in other countries is also become easier due to easy mode of online payment. Shipment from across the globe has also become a very conceivable concept. Making it easier for business establishments to do business online. The main focus when a company makes their website should be, to create attention amongst target audience. The website has to be informative and attention grabbing in a right sense. Attention of customers looking for the particular product on the internet has to be first caught. The website therefore needs to be appealing to the target audience. Viral marketing is a very new con cept. For websites the term used is SEM, search engine marketing. The basic goal of SEM is to promote a certain webpage by increasing the traffic of the website. This can be done either developing the content of the website in such a way that the hits on the website is maximised. The first step for any website marketing is to make it more visible. Optimisation of search engines provides this facility to the website. Once the attention of the viewing customers is won, then business can be done with them. Certain aspects must be taken care of when websites are designed. It is important for each website in order to get more customers that it appears in the first page of any search engine. Customers often search their requirements in search engines and very few like to go beyond options appearing on the first page. The website also needs to be very informative about the origin of the company, the history behind the company, the products that are available and the extra services given by the company. The website should also have details about the various payment modes accepted by them. These informations are very essential for the customer looking for making an online booking of a product. Display of products on the websit

Virtue and Relativism Essay Example for Free

Virtue and Relativism Essay Give an example of something that one culture might regard as a virtue that another culture might not. Explain why this could lead to relativism. Be sure to support your answer with quote from the text and/or academic resources. Responds to the question below in approx 100 words. It is important for this question that you first define the key terms here Virtue and Relativism. Define Virtue and Relativism: Relativism is the idea that ones beliefs and values are understood in terms of ones society, culture, or even ones own individual values. Virtue is a classification within normative ethics that attempts to discover and classify what might be deemed of moral character. (Gowdy, 2010) One example of something that one culture might regard as a virtue that another culture might not. For example I am a Christian and my sister-in-law is Muslim. As a Christian person I celebrate all Holidays and believe that god is my creator. As for my sister-in-law she does not celebrate Christian Holidays because they dont believe That Jesus Christ was the Son of God. I believe this could be relativism because both of our culture believe in God or what Muslim say Allah which is the same word for God. As in our text it say â€Å" Virtue ethics focuses on the person’s character and what makes, in general, a person good (virtuous) person. † And â€Å" relativism regards values as determined by ones own culture and background. † (Mosser, 2010). Mosser,K (2010) ethics and Social Responsibility. Retrieved from http://content. ashford. edu/books/AUSOC120. 10. 2/sections/sec1. 8 Gowdy,L (2010) Ethics Morals. com Retrieved May 5, 2011 from http://www.ethicsmorals. com/ethicsvirtue. html Discussion #2 Psychological egoism claims that whatever we do, we do out of self-interest. Give an example of an act you think is not done out of self-interest, and explain how the psychological egoist might try to interpret that act as selfish. Respond in approx 100 words. Please be sure to define psychological egoism before providing your example. Define Psychological egoism: Give an example of an act you think is not done out of self-interest, and explain how the psychological egoist might try to interpret that act as selfish. Psychological egoism is the view that humans are always motivated by self-interest. (Mosser, 2010). About a year ago I had volunteered to be the cookie mom for my daughter’s girl scout troop. None of the other parents wanted to volunteer. Being the person I am and also being five months pregnant I decided to take on the job so our girls could sell cookies. I was in charge of getting the cookie orders in on time, picking up orders, collecting the money from the parents and setting up time for our troop to go to different places to sell more cookies. A psychological egoist might try to interpret this act as selfish because since I was in charge of the cookies, I wanted my daughter to sell the most, but all I wanted was for our troop to be able to sell cookies. In our text it say â€Å"The egoist will simply say that you should do what makes you happiest or whatever maximizes your utility. † (Mosser, 2010) Mosser,K (2010). Ethics and Social Responsibility. Retrieved from http://content. ashford. edu/books/AUSOC120. 10. 2/sections/sec1. 8.

Perceptions And Attitudes Towards Hiv Health And Social Care Essay

Perceptions And Attitudes Towards Hiv Health And Social Care Essay Since the first reported case of HIV/AIDS in 1981, the disease has had a devastating effect on all components of our society and has become the most deadly infectious disease epidemic in recent times. The disease is seen as a threat to the stability of entire nations and regions affecting the most productive members of the society. HIV/AIDS has become a global phenomenon, however the disease is most pronounced in developing countries particularly Sub-Saharan Africa. The spread of the disease has reached pandemic proportions in most parts of the African continent (WHO 2007). The numbers of people infected with HIV keeps on increasing particularly among the young people. The estimated number of persons living with HIV worldwide in 2009 is 33 million. African continent alone had 22.5 million of the worlds estimated 33 million people living with HIV/AIDS (UNAIDS/WHO 2007). UNAIDS estimates showed that young people under 25 accounted for about 45% of all new HIV cases (over 6800 people become infected with HIV everyday) in adults in 2007. The disease continues to ravage Sub-Saharan Africa and it remains the most serious of infectious disease that challenges Africa. The leading cause of death in Sub-Saharan Africa is HIV/AIDS (Tanaka, Kunii, Hatano Wakai 2007). It is true HIV/AIDS continues to spread among the population of urban communities in Rwanda, with its heavy toll on the 15 49 year age groups, who constitute the economically productive sector of the countrys economy. Kanombe and Muhima Districts are urban communities in Kigali City Province, which has seen increase in the spread of HIV/AIDS. Urban districts are part of the worst HIV/AIDS prevalence in Rwanda. As at 2006 it had prevalence rate of 5.1% far higher than the rural average of 2.1 the same year. Rwanda is among the ten countries in Africa most severely affected by HIV/AIDS. The country is facing a generalized epidemic. National estimates indicate that in 2006, the adult prevalence rate is in the range of 3.1% among the general population (WHO 2007). Behavioral data serve as an early warning system and provide information to guide program design and evaluate interventions. In addition, the data provide information that can explain HIV prevalence trends. Prevention supports of donor agencies and the government have been working assiduously to curb the HIV/AIDS epidemic but there has not been any considerable decrease in the prevalent rate within Kigali City Province. A critical question here is; what could have accounted for this? Prevalence in 15-24 years group shows an increase trend though efforts have been made to slow down the spread. Young female adolescents are vulnerable and may be influenced into high-risk behaviors. The gab between male-female percentage regarding condom use in Rwanda is 40.9 and 19.7 respectively (WHO 2007). The aim of this study was to investigate the knowledge, perceptions, and attitudes of adolescents towards HIV/AIDS in order to institute meaningful preventive measures for the control of HIV/AIDS in Kigali City urban community. The findings of this study can be added to the existing body of knowledge on HIV/AIDS in Kigali City Province and in Rwanda as a whole. The findings of this study will help policymakers and healthcare professionals to develop adolescent centered, all-round and intensive programs that will curtail the spread of HIV in the province. 2. LITERATURE REVIEW 2.1 HIV/AIDS Definition HIV is the short form of Human Immunodeficiency Virus, the virus that causes AIDS. (Levy. 1993). AIDS is an abbreviation for Acquired Immunodeficiency Syndrome. Simply put Acquired Immunodeficiency Syndrome (AIDS) is caused by the human immunodeficiency virus (HIV), which destroys the cells in the human body that combat infections. Dr. Samuel Border, formerly at the National Cancer Institute in the United States of America, reminds us the history of HIV/AIDS. He said In June of 1981 we saw a young gay man with the most devastating immune deficiency we had ever seen. We said, we dont know what this is, but we hope we dont ever see another case like it again (WHO 1994).On 5th June, 1981, AIDS was first reported in Los Angeles, California. (Centers for Disease Control 1981). According to Broder S 1984 cited by Katrak 2006, the Human Immunodeficiency Virus type 1 (HIV 1) was discovered in 1983 as the root cause of Acquired Immunodeficiency Syndrome (Katrak 2006). Kahende (2001), in his thesis viewed HIV/AIDS as a cause as well as a symptom of underdevelopment. Its long incubation period makes it hard to predict the social and economic effects it may have on households and national development as a whole. The disease mostly affects individuals in their prime between the ages of 15 to 49 years and sizable number of those in this category will have major social and economic effects in the long run (World Bank 2007, International Development Committee (IDC) 2001). The United Nations International Labor Organizations (ILO) report in Akukwe (2006), suggest that a minimum of 26 million people worldwide living with HIV/AIDS are in the workforce with at least two-thirds of them living in Africa. The consequence of this is that the labor force in Africa will be in jeopardy in the near future. The disease has an incubation period of about 8 years and someone infected with the virus could infect many other people (Kahende, 2001). This means that a person infected with HIV may not show any noticeable symptoms until between 8years t o 10 years when the bodys immune system can no longer withstand the HIV virus. During this time many more persons will have become infected [around 6800 new infections per day at present) USAIDS (2007)]. This creates continuing rolling burden and a vicious cycle of illness and deaths which effects could be perilous to the affected countries. This makes AIDS much more dangerous than other diseases since diseases without incubation periods can be easily identified and treated (Kahende, 2001). Cure for HIV/AIDS has not been found yet, however, anti-retroviral therapy can prolong the lives of individuals living with HIV/AIDS (Akukwe 2006). This therapy is however currently expensive and not available to majority of infected people in sub-Sahara Africa (Fry 2007). 2.2 Rwanda Country Profile 2.2.1 Rwanda History Rwanda is a small, landlocked country in Central Africa with 9.7 million and a high population density (368 people per sq. km). Rwanda became independent in 1962 after colonization by Germany (1899) and Belgium (1919). In 1961 its monarchical government was formally abolished by a referendum and the first parliamentary elections were held. Political turmoil over the sharing of power and access to opportunities resulted in explosions of ethnic violence which have marked much of the recent history of the country. A civil conflict pitting the Hutu-led government against the Rwanda Patriotic Front (RPF), a Tutsi-led rebel movement, culminated in genocide, between April and June 1994. About 800,000 people were massacred by the army and the extremist Interahamwe militia. The RPF overthrew the regime in June 1994. While the country is currently at peace, Rwandans continue to struggle with the legacy of genocide. National reconciliation is a long-term endeavor that has the full commitment of the Government and the support of the international community. The Rwandan Government has undertaken significant measures to consolidate reconciliation including the continuation of the demobilization and reintegration project for ex-combatants and a model of democratization focused on a decentralized administration (World Bank 2009). 2.2.2 Economic and Social Progress Rwanda has made remarkable progress since the 1994 genocide and civil war. Peace and political stability have been re-established, reconciliation efforts are continuing, and democratic institutions and processes are being strengthened. Poverty and social indicators have also improved. Rwanda has been able to maintain overall macroeconomic stability and implement extensive reforms which have contributed to a strong growth performance. Rwanda is on track to achieve several of the Millennium Development Goals  (MDGs): MDG 2 on universal primary education; MDG 3 on gender equality; and MDG 6 on HIV/AIDS and malaria. Net primary enrollment is currently 95 percent, with 97 percent enrollment of girls. However, low completion rates and poor quality of basic education show that there are still major challenges to meeting MDG 2. HIV prevalence is estimated at about 3 percent with female infection rates (3.6 percent) substantially higher than those of males (2.3 percent). Rwanda is also on track to achieve the targeted reduction in malaria incidence (World Bank 2009). 2.3 Adolescents and HIV/AIDS Adolescence is one of the most captivating and complex transitions in the life span. It is a period of tremendous adjustment for children and parents. As children transition from childhood to adulthood, they undergo many physical, emotional and behavioral changes. These changes include; very fast physical growth, the rise of reproductive sexuality, new social roles, growth in thinking, feelings and morals. The sequence of pubertal changes is relatively predictable and consistent; however, their timing is extremely variable (National Academies Press 1999, 1-2.). Nearly 50% of the worlds population is under 25 (UNFPA 2003). The threat of HIV pandemic to young people cannot be over emphasized as UNAIDS estimates showed that young people under 25 accounted for about half of all new HIV cases in adults in 2007 and more than half of them still lack accurate and comprehensive information about how to avoid exposure to the virus (USAID 2008).The indication that less than 40% of young people globally have accurate and comprehensive knowledge about HIV (UNGASS indicator 13) is unacceptably low and consequently worrisome. Previous studies done in USA (DiClemente, Zorn, Temoshok, 1986; Bhattacharya, Cleland, Holland, 2000),Nepal (Mahat G Scoloveno 2006) and Turkey ( Savaser 2003) where adolescents in those studies knew of only sexual route of transmission. There is the need to step up HIV/AIDS education among the youth particularly in Sub-Sahara Africa where various cultures frown at sex education among adolescents. Young People between the ages of 15 to 24 accounts for 30% of all people living with HIV/AIDS (UNSAIDS 2001). The disease keeps on spreading especially among young people making it even harder to control. The HIV/AIDS epidemic remain invisible to both young people and the society, people usually carry the disease for years without their knowledge. As a result, the epidemic is spreading among young people at an alarming rate. In sub-Sahara Africa, the situation looks gloomier. More than half of sub-Saharan Africa have generalized HIV/AIDS epidemic, this means 5% or more of the young people are infected (UNAIDS 2000). The youth constitute one-fifth of the worlds population and nearly two-fifths in the developing countries populations (Population Reference Bureau (PRB) 2000). All hands must be on deck to reverse the trend in order to salvage our youth from the scourge of HIV pandemic, the future looks bleak if current situation must be allowed to continue. Young people have been designated as a group at high risk of acquiring HIV/AIDS due to their involvement in sexual experimentation and the use of recreational drugs. Vulnerability of young people to HIV/AIDS can be attributed to physical, social, economical and psychological features of adolescents (Offer, Ostrov, Howard, Atkinson, 1988, 270 Senderowitz, 1995). Socially and economically, most adolescents are dependent and inexperienced therefore, they are unable to protect themselves from infections, and have less access to health care than adults. Again, young peoples vulnerability to HIV/AIDS increases as result of cultural practices that shape their behaviors. Adolescence is a stage where young people establish their sexual identities, in doing so they are faced with pressures from society as well as their peers. 2.4 Adolescents knowledge, attitudes, perceptions and prevention of HIV/AIDS HIV/AIDS has caused indescribable suffering to millions of people world wide. The fight against the scourge and epidemic of HIV/AIDS is and continue to be one of the biggest challenges facing the world today. The impact of the disease touches on the lives of the global community in different predictable and unpredictable ways. Though the severity of the crisis is obvious, biochemical and pharmaceutical development of vaccines continue to have limited success; current drugs available can suppress the virus but they do not cure HIV infections or AIDS (The National Institute of Allergy and Infectious Diseases (NIAID), 2009).Therefore, promotion of prevention strategies needs to be intensified in order to halt the spread of HIV. It is now a common knowledge as reported in many studies that Transmission of human immunodeficiency virus (HIV) via sexual contact is the most common(UNAIDS 2002) and accounts for 75 to 85 percent of all infections(Royce, Seà ±a, Cates, Cohen, 1997). Over the past two decades, rates of infection with sexually transmitted diseases have continued to increase among teenagers. Roscoe and Kruger (1990) in their article titled Late adolescents knowledge and its influence concluded that although adolescents knowledge of HIV transmission might have improved over the past few years, their risk-related behaviors remain unchanged. This, no doubt can be linked to Adolescents sexual behavior and knowledge, attitudes, perceptions towards HIV/AIDS. Numerous studies have been done on adolescents sexuality, knowledge, attitudes, and/or behaviors relevant to AIDS in order to improve the over all sexual behavior of adolescents. It is important at this point to consider such surveys of adolescents. A random-sample surveyed by Strunin and Hingson (1987) of 860 adolescents, 16 to 19 years of age, concerning their knowledge, beliefs, attitudes, and behaviors regarding AIDS indicated 70% were sexually active (having sexual intercourse or other sexual contact) but only 15% of them reported changing their sexual behavior because of concern about contracting AIDS, and only 20% of those who changed their behavior used effective methods. Several prominent studies showed high engagement in unsafe sexual behaviors such as sex with multiple partners, sex with unknown persons, as well as negative views about condom use, and a low rate of behavior change even after learning about HIV/AIDS (Buysse, 1996, Gray Saracino, 1989). This corroborates the suggestion that a moderate to high knowledge level of AIDS may not be a predictor of safe sexual behavior practices (Gray Saracino, 1989). However, a study conducted by Roscoe Kruger, (1990) of 300 late adolescents suggests that one-third had altered their sexual behavior as a result of fear of the disease. Available Research on the effects of beliefs of susceptibility to AIDS indicates that adolescents and adults who report high perceived risk for AIDS practice safer sexual behaviors, whereas those who perceive low risk for contracting AIDS report practicing unsafe sexual behaviors (Gray Saracino, 1989 Villarruel, A.M., Jemmolt, Howard, Taylor, Bush, 1998). Youth Education and prevention programs have been used as the primary means of decreasing rate of HIV infections among adolescents, it can be summed up in three letters ABC(A=Abstinence, B=Be Faithful, C=Condoms). Barnett and Parkhurst (2005) have described abstinence as the best followed by faithfulness to one partner and condom use as last. Anytime ABC is mentioned Ugandan situation comes to mind, in 1991, the government, opinion leaders and the people of Uganda had the courage to change the attitudes and behaviors that were spreading the HIV. A Harvard study in Uganda finds HIV rates drop 50% within eight years. The study credits abstinence education in reducing HIV/AIDS in Uganda (Trafford 2002). Again, it has been argued that condoms have about 10-13% failure rate in preventing pregnancy and 10-20% failure rate in preventing HIV for several reasons. Museveni (2004) in his commentary on HIV titled Behavioral Change Is the Only Way To Fight AIDS cited Uganda as being excellent in this direction; it has successfully managed to bring the seroprevalence rate from 18.6% to 6.1% using just social vaccine (behavior change), approximately 70% reduction. Molomo 2008, National coordinator of NACA(National Action Committee on AIDS) said behavioral change is the responsibility of the individual and not the community. He explained the latter could provide enabling environment within which the former can effect behavioral change. Attitudes, beliefs, and/or intentions have been described by many theories as proximal determinants of behavior. Consequently, changes in attitudes toward abstinence and condoms, and Perceptions of personal risk or susceptibility to HIV should be the main goals in any HIV/AIDS prevention program. 3. AIMS AND OBJECTIVES OF THE STUDY The aim of this study is to investigate the knowledge, perceptions, and attitudes of adolescents (15-24) towards HIV/AIDS in order to institute meaningful preventive measures for the control of HIV/AIDS. Ultimately, the study will provide information on appropriate intervention methods necessary for preventing HIV/AIDS among adolescents in the community. 3.1 Research Questions With respect to the theme of our research, the following research questions shall be addressed: 1. What knowledge do adolescents in Kigali City Province have about HIV/AIDS? 2. What are the perceptions and attitudes by adolescents towards HIV/AIDS preventions? 3. Which preventive method(s) do they use? 4. Do they perceive any risk of contracting/getting HIV/AIDS? 4. RESEARCH METHODS AND DATA SOURCES Qualitative research approach will be used to address HIV/AIDS prevention among adolescents. Qualitative methodology or deductive approach according to Pope and Mays (1995) is used to explore, interpret or illustrate the actions and/or subjective experiences of research participants. In other words qualitative research tends to give a comprehensive data about human observations, thoughts and feelings; it tries to establish meaning from human life experiences. As the focus of our study is to investigate the knowledge, perceptions, and attitudes of adolescents and young adults towards HIV/AIDS and its prevention, a qualitative approach will allow the participants to express their feelings and experiences genuinely (Punch 1998).